Connected where it's useful.
The first Max is being built around home Wi-Fi. Mobile connectivity and location are planned for when the walker leaves home. If Max is offline, the app should say so plainly — not pretend everything is fine.

Keep your walker. Add Max.
MAX is a connected companion prototype for the walker you already own. The first version is being built around a simple FIND button, light and sound; its real-home usefulness still needs testing.
Prototype in development. Built around a real walker in a real home.

Max started with a simple problem: Dad leaves his walker somewhere in the house, then has to work out where it went. Phones can already help us find keys, bags and other things we misplace. A walker has room for something much more useful.
So the first job is deliberately boring: make the walker easy to find. Everything else has to earn its place after that.
Tap FIND MAX. The demo walker flashes and calls back so you can see the interaction we're building into the real prototype.
One big button. That's the point.
Checking Max…
Public demo: voice recognition is simulated.

Interactive MAX demo. This demo simulates the prototype experience. No physical walker is connected.
The real prototype is being built so “Max, where are ya?” invokes the same finder as the button. The public demo simulates hearing the phrase; our private prototype uses real microphone transcription.
Max isn't a new walker. He attaches to, clips onto or sits with the walker you already use. You keep the fit, feel and routine you already know. Max adds the useful bits around it.
No replacement walker required.
The first Max is being built around home Wi-Fi. Mobile connectivity and location are planned for when the walker leaves home. If Max is offline, the app should say so plainly — not pretend everything is fine.
The everyday controls stay deliberately small. Behind them, we're building remote support so authorised family can check whether Max is online, see what went wrong and help without turning every small problem into a house call.
The owner uses Max. The complicated bits stay out of the way.
Once finding the walker and talking to Max are reliable, the same interface can handle useful extras such as reminders, simple questions and the people that matter to you. The rule is simple: if a feature makes Max harder to use, it doesn't belong.
Concept video · 35 sec
This concept ad shows the experience we're building: keep the walker you already own, find Max with one button, or just call his name. The hardware shown is illustrative while the real prototype is being tested.
MAX concept — Your walker, made smarter.
Max is currently being prototyped. The concept images and video show the experience we're building; final hardware and availability may change as we test it in real use.
Narrator: This is Max.
Max makes the walker you already own a little smarter. Lost your walker somewhere around the house? Open Max on your phone and tap Find Max.
Sound: A short locator chime.
Max: Oi. I’m over here.
Narrator: Max flashes his lights, makes some noise and helps you find him. At home he uses Wi-Fi. Away from home, mobile connectivity keeps him connected. And you can just talk to him.
User: Max, where are ya?
Max: Over here.
Narrator: Max. Your walker, made smarter.
One short spot, then the track that gives MAX its voice. The point stays simple: keep the walker you already own, and make it easier to find.
Concept audio: these pieces describe the experience MAX is being built to deliver. They do not prove a connected physical walker or finished hardware.
A 30-second introduction to the everyday problem MAX is being built to solve.
Ready when you are.
Narrator: Graeme sometimes loses his walker around the house. With limited eyesight, finding it can be harder than it should be.
Narrator: So his son asked a simple question. Why can't the walker tell him where it is?
Owner: Max, where are ya?
MAX: Oi. I'm over here.
Narrator: That's MAX. Lights, sound and a voice for the walker you already own. The finder works locally. Start with something useful.
MAX: Useful first. Clever second.
Narrator: MAX. Your walker, made smarter. max.loftwah.com.
The original MAX track. A separate listen from the radio spot, with its own little bit of cheek.
Ready when you are.
Spoken: Max, where are ya?
MAX: Oi! I'm over here!
Sung: MAX! MAX! Lights up, calls out, right where you left him, without all the fuss.
Sung: MAX! MAX! Keep the walker you know, give it a voice, and away you go.
Hook: MAX! Your walker, made smarter!
Spoken: max dot loftwah dot com
Tell us what you’d like to see and we’ll follow up manually. Online demos and in-person demos by arrangement will depend on what’s reliable enough to show while Max is still a prototype.
We’ll read it and follow up manually. Max is still a prototype, so we won’t promise what isn’t ready.
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Choose a timeWatch the Max conceptFor someone who wants to find their walker without fuss.
For family who want to help without hovering.
For anyone who thinks accessible technology should mean fewer steps, not more settings.
Max is a connected companion designed to attach to or sit with the walker you already own. The first job is making the walker easy to find. From there, we’re building simple voice interaction, connectivity and remote support around the same device.
No. That’s the point. Max is being designed to work with an existing walker rather than replacing it.
The first prototype is being built to use a flashing light and locator sound. We still need to test how well that helps someone find their walker at home. We don’t need to pretend GPS can tell you which room it’s in.
That’s the direction we’re building towards. The goal is to make simple requests such as “Max, where are ya?” feel natural, while keeping a large phone button and push-to-talk as reliable fallbacks.
The first prototype is focused on home Wi-Fi. Mobile connectivity and location are planned for away-from-home use once the core home experience is reliable.
Max is an early prototype and no final regulatory classification has been made. It is not currently being offered as a fall detector, health monitor or emergency-response system.
Not yet. Max is currently being prototyped and tested. Join the waitlist if you’d like to follow development, help test it or hear when availability becomes clearer.
No. AirTag is very good at tracking an object. Max is being built so the walker itself can be connected, loud, visible, conversational and remotely supportable.
We're building the first Max around a real walker in a real house. Join the waitlist if you'd like to follow the project, test an early unit or hear when Max becomes available.
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Watch the Max concept